Issue 47 | August 2025

In partnership with:

The Shift

Internal Mapping

If your inner world were a company, would you know which “departments” are thriving and which are quietly bleeding resources?

In business, market mapping is a way to see the whole playing field: you identify all the players, understand how they relate, and figure out who’s winning and where the untapped opportunities lie. Investors use it to spot billion-dollar openings. Operators use it to outmaneuver competitors.

Now, imagine applying that same lens to your inner world.

Your thought patterns, moods, urges, memories, and sensations are like competing brands. Some dominate your awareness. Others sit quietly in the back, gathering dust. And just like in a real market, the loudest “products” aren’t always the best.

Identify the Players

Name the key “brands” in your inner market: moods, thought patterns, and body states that show up regularly. Curiosity, anxiety, boredom, depression, joy. Planning, worrying, imagining. Tension, energy spikes, fatigue. Awareness turns a messy tangle into a clear roster you can work with.

You might also notice the “market leaders” that hog your mental bandwidth (anxiety, procrastination, self doubt) and the rare but high-value players (creative flow, peace, calm, relaxation).

Measure Market Share

Track how often each state appears. Some barely visit but hit hard; others linger all day with subtle, constant influence. Then look at how certain states influence your choices.

Map Relationships

Understanding how your inner states interact is like mapping alliances and rivalries in a complex system. Some moods and thoughts naturally cluster together; some states support each other, while others get in each other’s way.

Calmness can pair with clarity, focus, and ease in the body.

For some, joy, relief, and excitement can spark fear, self-doubt, and the “when will the other shoe drop?” kind of thinking.

Then there are gateway states. Think of this like doorways to entire sequences of thoughts and behaviors.

Boredom might lead to social media scrolling or procrastination. Anxiety can trigger avoidance or neglect of health routines. Curiosity might lead to connection, wonder and passion.

By spotting these gateways, you can anticipate patterns before they take hold and design strategies to redirect or interrupt the flow.

Shift the Market

Act like the CEO of your inner world: invest in the states that fuel you, cut back on those that drain you, and design cues that bring your hidden gems to the front of the shelf more often.

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Thanks so much for being here and sharing this journey with me. Your time and trust mean the world. Take care of yourself, keep chasing what lights you up, and I can’t wait to connect again soon.

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